Many attempts were made to reach the North Pole during the nineteenth and early twentieth century, by ship, balloon, and dirigible, but all failed until Robert Peary (1856–1920) reached the pole in April 1909 with dog sledges. The race for the pole coincided with new printing technologies that permitted the widespread distribution of evocative and dramatic pictures of Arctic exploration in the periodical press [items 26-28]. (Earlier in the nineteenth century, images still had to be laboriously printed from copper plates and then colored by hand: item 29). The profusion of imagery by century’s end led to their use, to powerful effect, in advertising as well [item 30].