VI. Road Maps

New England Regional Imagery

New England was one of the landscapes that road map art helped to popularize with the traveling family. The region was depicted as a welcoming place, attractive for both its rugged natural features and its quaint, rustic towns. Images of pristine nucleated villages with white-steeple churches predominated, but depictions of lobster fishermen, maple sugaring, and lighthouses were also popular themes. All these images helped to reinforce the idea of New England as a place of small, oftentimes coastal, towns untouched by heavy industry and urbanization, and the perfect destination for families hankering for the experience of the simple “traditional” American culture.

New England States Road Map and Historical Scenic Guide

Sunoco
New England States Road Map and Historical Scenic Guide
Chicago: Rand McNally & Company, 1948
Bloom Collection

Southern New England, Massachusetts, Connecticut, Rhode Island

Esso Standard Oil Company
Southern New England, Massachusetts, Connecticut, Rhode Island
New York: General Drafting Co., Inc., 1949
Bloom Collection

New England: With Special Maps of Hartford, New Haven, Providence, Worcester

Esso
New England: With Special Maps of Hartford, New Haven, Providence, Worcester
New York: General Drafting Co., Inc., 1949
Bloom Collection

New England Road Map with Pictorial Guide

Esso Standard Oil Company
New England Road Map with Pictorial Guide
Convent Station, N.J.: General Drafting Co., 1952
Doug Yorke Collection

1011305.0001
New Hampshire, Vermont Points of Interest and Touring Maps

Calso Gasolines
New Hampshire, Vermont Points of Interest and Touring Maps
Chicago: H. M Gousha Company, 1957
Bloom Collection

Travel Map of New England

Esso, Humble Oil & Refining Company
Travel Map of New England
Convent Station, NJ: General Drafting Co., Inc., 1963
Bloom Collection

1011298.0001